Many real estate companies are wary of pay-per-click (PPC) advertising. Above all, PPC ads cost money. Add that to the fact that for many real estate professionals, digital advertising is totally new territory, and it can be hard to decide if paid search ads are right for you. As a full-service digital marketing agency that regularly helps a number of real estate agencies and developers grow their business, we can say unequivocally, PPC ads do work, especially for the real estate industry.
Here are just a few of the reasons we love PPC ads for our clients, plus we’ve included a case study at the end that shows you exactly how our PPC and digital marketing strategy delivered legitimate results for one real estate developer. Let’s get into it.
PPC Ads Get You Leads, Right Now
The ultimate benefit of PPC ads is that they put you in front of the leads you want, immediately. Unlike SEO, which can take time to prove results, PPC campaigns start rolling the minute you launch a campaign. That means you’re getting the word out about your company, and you’re putting yourself in front of qualified leads in real-time. If you’ve been searching for an immediate lead generation solution, PPC advertising is a great place to start, especially if you’ve really put time into your keyword research.
PPC Ads Put You Ahead of Your Competition
PPC ads have been shown to increase brand awareness by 80%. For real estate companies, this is important. When residents and home buyers in your area think of your real estate agency first, you’re their first call when they decide it’s time to move or sell.
PPC has the additional benefit of putting you ahead of the competition in search results. Well-developed ads make it to the very top of Google’s search engine results pages. When your name is the first that a qualified lead searching “homes for sale in Boca Raton” sees, you’re going to win that lead instead of your competition.
You Determine the Budget
Not only do PPC ads work, but they can also actually be a serious contributor to your real estate agency’s ROI. Since you set the budget for what you’d like to spend on each campaign, you don’t have to worry about spending more than you’re comfortable with. What’s more, Google has reported that for every $1 spent on their paid search ads, businesses earn an average revenue of $2. For real estate agencies, when you’re developing smart, intuitive PPC ads, you can expect even better returns.
Let’s break down how that works. In Florida, a highly-competitive market, you can expect a lead to cost somewhere between $20-$50. Now, compare that with what you’ll make off of each lead. That’s a pretty big difference, right?
The benefit of paid search ads is that you’re acquiring qualified leads for a fraction of what you’ll make from that qualified lead. This seriously boosts your ROI, and helps you grow your business.
Analytics and Reporting Give You Greater Insight
In addition to all of the benefits we’ve already called out, PPC ads still have one last benefit to offer: analytics and reporting. The analytics that tools like Google Ads report on who is interacting with your ads, on which keywords, when, and where, are really important not only to determine how to optimize future ads, but also to give you greater insight into your ideal buyers.
When you have more information about the people who are clicking on and interacting with your ads the most often, you’re better able to tailor all of your marketing efforts to those ideal clients. Over time, this results in a highly effective marketing strategy that pulls in the leads you need to grow your business.
So, Do Real Estate PPC Ads Really Work?
We’ve outlined quite a few of the benefits of PPC ads for real estate agencies. Yes, PPC ads can put you ahead of your competition and in front of your ideal buyers. They can increase your marketing ROI and help you get a better sense of the people most likely to contact your agency.
But let’s see PPC ads in action for a real estate developer. If you’re interested to see how, specifically, a digital marketing strategy that includes PPC ads can deliver legitimate results and positive ROI for real estate agencies and developers, check out this case study.
The Sovereign Oaks case study shows how Evenbound’s digital marketing strategy helped one real estate developer sell out in record time and with significant revenue returns.